The Secrets of Question-Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results by Thomas Freese is a comprehensive guide that explores the power of asking effective questions in the sales process. Freese argues that questions are the most powerful tool for engaging prospects, uncovering their needs, and ultimately closing deals. Through practical strategies and real-life examples, Freese demonstrates how question-based selling can significantly enhance sales performance.
"The New Solution Selling: The Revolutionary Sales Process That is Changing the Way People Sell" by Keith M. Eades is a transformative guide that updates and expands upon the principles of solution selling to address the changing landscape of B2B sales. Building on the classic "Solution Selling" methodology, Eades introduces a revised sales process that aligns with the contemporary challenges faced by sales professionals.
The Employee Experience Advantage: How to Win the War for Talent by Giving Employees the Workspaces They Want, the Tools They Need, and a Culture They Can Celebrate by Jacob Morgan is a compelling book that explores the importance of the employee experience in attracting and retaining top talent. Morgan, a renowned futurist and workplace expert, presents a comprehensive framework and practical strategies for organisations to create a compelling employee experience that fosters engagement, productivity, and loyalty.
Writing Effective Email: Improving Your Electronic Communication by Nancy Flynn is a comprehensive guidebook that aims to enhance readers' skills in crafting clear, concise, and professional emails. Flynn recognises the growing importance of email communication in today's digital age and provides practical strategies and tips to help readers communicate effectively through this medium.
The Effortless Experience: Conquering the New Battleground for Customer Loyalty by Matthew Dixon, Nick Toman, and Rick DeLisi is a book that aims to provide businesses with strategies to create an effortless customer experience that increases customer loyalty and satisfaction. The authors conducted extensive research on customer interactions with various companies and analysed the data to identify what drives customer loyalty and satisfaction.
Cybersecurity and Cyberwar: What Everyone Needs to Know" by P.W. Singer and Allan Friedman is a comprehensive guide to understanding the key issues and challenges in cyber security and cyber warfare. The book provides a clear and accessible overview of the history, technology, and policy issues surrounding cyber security.