Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless: How to Make Customers Love You, Keep Them Coming Back, and Tell Everyone They Know by Jeffrey Gitomer is a book that challenges the traditional notion of customer satisfaction and highlights the importance of building customer loyalty. Gitomer argues that customer satisfaction alone is not enough to create long-term success for businesses; instead, organisations should strive to cultivate customer loyalty, which leads to repeat business, positive word-of-mouth, and sustainable growth.
Branding Pays: The Five-Step System to Reinvent Your Personal Brand by Karen Kang is a comprehensive guide that provides readers with a step-by-step framework to reinvent and enhance their personal brand. Kang, a branding expert, shares her expertise and insights to help individuals define their unique value proposition, craft a compelling brand message, and effectively communicate their brand to achieve career success.
The Imposter Syndrome Remedy: A 30-Day Action Plan to Stop Feeling Like a Fraud by E.V. Estacio is a practical and actionable guide designed to help individuals overcome imposter syndrome—the persistent feeling of inadequacy and the fear of being exposed as a fraud. Estacio provides a comprehensive 30-day action plan that combines self-reflection exercises, mindset shifts, and specific strategies to help readers break free from self-doubt and embrace their true capabilities.
"5 Star Service: How to Deliver Exceptional Customer Service" by Michael Heppell is a comprehensive guide that explores the principles and strategies behind providing outstanding customer service. Heppell's book goes beyond the basics, aiming to empower individuals and organisations to elevate their customer service practices to a level that not only meets but exceeds customer expectations.
Customer Service in an Instant: 60 Ways to Win Customers and Keep Them Coming Back by Karen Leland is a practical guide for customer service professionals looking to improve their customer service skills. The book provides 60 quick, practical tips for handling difficult customers in a variety of situations.
"Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table" by Reed Holden and Mark Burton is an essential resource for sales professionals seeking to master the art of pricing and effectively demonstrate value through return on investment (ROI). In this comprehensive guide, Holden and Burton outline practical strategies and techniques for positioning price, understanding customer value, and negotiating win-win outcomes that maximise profitability for both the seller and the customer.