"Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days" by Joey Coleman is a compelling guide that underscores the significance of the initial post-sale phase in fostering long-term customer loyalty. The book is based on Coleman’s extensive experience and research, highlighting how businesses can transform new customers into lifelong advocates by focusing on their early interactions.
The Disney Way: Harnessing the Management Secrets of Disney in Your Company is a book by Bill Capodagli and Lynn Jackson that explores the business practices and management principles that have made The Walt Disney Company so successful. One of the key elements of The Disney Way is the concept of putting yourself in the customer's shoes. This idea involves understanding the customer's perspective and taking steps to ensure that their experience is as positive as possible. Disney is known for its exceptional customer service and attention to detail, and the authors suggest that this is in large part due to the company's commitment to putting itself in the customer's shoes.
"Selling to the Top: David Peoples' Executive Selling Skills" by David Peoples offers a comprehensive guide to mastering the art of selling to top executives in organisations. Drawing from his extensive experience as a sales professional and consultant, Peoples provides practical insights, strategies, and techniques for effectively engaging with high-level decision-makers and securing their buy-in.
"The Adult Safeguarding Practice Handbook" by Kate Spreadbury serves as a comprehensive guide for professionals working in the field of adult safeguarding. The book provides practical advice, tools, and resources to support effective safeguarding practices and protect vulnerable adults from abuse and neglect.
Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless: How to Make Customers Love You, Keep Them Coming Back, and Tell Everyone They Know by Jeffrey Gitomer is a book that challenges the traditional notion of customer satisfaction and highlights the importance of building customer loyalty. Gitomer argues that customer satisfaction alone is not enough to create long-term success for businesses; instead, organisations should strive to cultivate customer loyalty, which leads to repeat business, positive word-of-mouth, and sustainable growth.
"The New Solution Selling: The Revolutionary Sales Process That is Changing the Way People Sell" by Keith M. Eades is a transformative guide that updates and expands upon the principles of solution selling to address the changing landscape of B2B sales. Building on the classic "Solution Selling" methodology, Eades introduces a revised sales process that aligns with the contemporary challenges faced by sales professionals.