Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink is a groundbreaking book that challenges traditional notions of motivation and presents a compelling case for a new approach to understanding what drives individuals in their personal and professional lives. Pink draws on extensive research from psychology, economics, and neuroscience to argue that autonomy, mastery, and purpose are the key factors that truly motivate people to excel.
"Customer-Centric Selling" by Michael T. Bosworth and John Holland is a comprehensive guide that redefines the traditional sales approach by placing the customer at the centre of the selling process. This influential book provides sales professionals with a strategic framework designed to align with the needs, interests, and preferences of modern buyers. Bosworth and Holland emphasise the importance of understanding the customer's perspective, fostering meaningful relationships, and creating value throughout the sales journey.
"Quiet: The Power of Introverts in a World That Can't Stop Talking" by Susan Cain is a ground-breaking book that challenges the notion that extroversion is the only path to success in life and the workplace. The book draws on extensive research in psychology, neuroscience, and other fields to explore the unique strengths and challenges of introverts and provides valuable insights and strategies for achieving success and happiness as an introvert in a world that often favours extroversion.