Customer Centricity: Focus on the Right Customers for Strategic Advantage by Peter Fader is a comprehensive guide to understanding and leveraging customer data to drive business success. Fader argues that the traditional approach to customer service, which treats all customers as equal, is outdated and ineffective. Instead, he advocates for a customer-centric approach that focuses on identifying and targeting the most valuable customers to drive revenue growth.
The Effortless Experience: Conquering the New Battleground for Customer Loyalty by Matthew Dixon, Nick Toman, and Rick DeLisi is a book based on extensive research on customer service interactions, revealing the key factors that drive customer loyalty. The authors argue that providing low-effort experiences is critical for creating loyal customers. They provide practical strategies and tactics for creating a seamless and effortless customer experience.
"Winning with People: Discover the People Principles That Work for You Every Time" by John C. Maxwell is a profound exploration of interpersonal relationships and the principles that underpin successful interactions with others. Maxwell, a renowned leadership expert, distils decades of experience and wisdom into practical advice that helps readers build stronger connections, communicate effectively, and influence others positively.
"The Customer Success Professional's Handbook: How to Thrive in One of the World's Fastest Growing Careers" by Ashvin Vaidyanathan and Ruben Rabago is a practical guide for anyone looking to start or advance their career in customer success management. The book covers a range of topics, from customer success strategy to customer success operations, providing actionable insights and advice for customer success professionals at all levels.
Thinking, Fast and Slow is a book by Nobel Prize-winning economist and psychologist Daniel Kahneman. The book provides a detailed exploration of the two systems of thinking that govern human decision-making and judgment.
Customer Service in an Instant: 60 Ways to Win Customers and Keep Them Coming Back by Karen Leland is a practical guide for customer service professionals looking to improve their customer service skills. The book provides 60 quick, practical tips for handling difficult customers in a variety of situations.