Objections: The Ultimate Guide for Mastering the Art and Science of Getting Past No by Jeb Blount is a comprehensive guide that delves into the intricate realm of handling objections in the sales process. Blount, a renowned sales expert and author, offers practical insights, strategies, and a systematic approach to empower sales professionals in overcoming objections and securing successful deals.
"Pre-Suasion: A Revolutionary Way to Influence and Persuade" by Robert Cialdini explores the power of setting the stage before attempting to persuade or influence others. Cialdini argues that the key to successful persuasion is not only the message itself, but also the context in which it is delivered. By understanding how to effectively prime people for persuasion, it is possible to significantly increase the likelihood of success.
"Solution Selling: Creating Buyers in Difficult Selling Markets" by Michael T. Bosworth is a groundbreaking book that has had a significant impact on the field of sales. First published in 1994, it remains a classic in the realm of solution selling, providing a comprehensive framework for sales professionals to navigate complex markets and create meaningful connections with buyers.
"Excel Pivot Tables Recipe Book: A Problem-Solution Approach" by Debra Dalgleish is a comprehensive guide designed to help users master the powerful features of Excel pivot tables through practical, real-world scenarios. The book is structured as a collection of "recipes," each addressing a specific problem or task that users might encounter when working with pivot tables. This approach makes it easy for readers to find and apply solutions to their own pivot table challenges.
In "Data and Goliath: The Hidden Battles to Collect Your Data and Control Your World," author Bruce Schneier explores the ways in which governments and corporations are collecting and using data, and provides practical advice on how individuals can protect their privacy and security online.
Tom Kendrick's "Identifying and Managing Project Risk" is a comprehensive guide aimed at equipping project managers with the tools and techniques necessary to navigate and mitigate risks effectively throughout the project lifecycle. The book is structured to provide a systematic approach to risk management, ensuring that project managers can identify potential pitfalls early and take proactive measures to avoid or minimise their impact.