"ROI Selling: Increasing Revenue, Profit, and Customer Loyalty through the 360 Sales Cycle" by Michael J. Nick and Kurt Koenig is a comprehensive guide that introduces the concept of Return on Investment (ROI) selling and provides a structured approach for sales professionals to effectively quantify and communicate the financial benefits of their products or services to customers. Through a combination of theory, real-world examples, and practical tools, Nick and Koenig equip readers with the knowledge and skills they need to navigate the sales process and drive successful outcomes by focusing on ROI.
The Power of Mindful Learning by Ellen J. Langer offers valuable insights for leadership by introducing a transformative approach to learning that is deeply rooted in mindfulness and open-mindedness. Dr. Ellen Langer, a respected psychologist and Harvard University professor, underscores how these principles can enhance leadership skills and decision-making processes.
"Pre-Suasion: A Revolutionary Way to Influence and Persuade" by Robert Cialdini explores the power of setting the stage before attempting to persuade or influence others. Cialdini argues that the key to successful persuasion is not only the message itself, but also the context in which it is delivered. By understanding how to effectively prime people for persuasion, it is possible to significantly increase the likelihood of success.
Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely is a captivating exploration of the irrational behaviours that influence our decision-making processes. Drawing on numerous experiments and research studies, Ariely reveals the hidden factors that drive our choices and challenges the assumption of human rationality in economic decision-making.
Delegate: Learn How to Let Go with Confidence and Get More Done by Kate Keenan is a practical guide that offers insights and strategies for effective delegation. Recognising that many individuals struggle to delegate tasks due to a fear of losing control or a lack of trust in others, Keenan provides step-by-step advice to overcome these barriers and leverage delegation as a tool for increased productivity and personal growth.
The Customer Experience Book: How to Design, Measure and Improve Customer Experience in Your Business by Alan Pennington is a comprehensive guide to understanding, designing, and improving the customer experience. The book describes the importance of putting yourself in the customer's shoes and understanding their needs and preferences in order to create a positive customer experience that fosters loyalty and repeat business.