Branding Pays: The Five-Step System to Reinvent Your Personal Brand by Karen Kang is a comprehensive guide that provides readers with a step-by-step framework to reinvent and enhance their personal brand. Kang, a branding expert, shares her expertise and insights to help individuals define their unique value proposition, craft a compelling brand message, and effectively communicate their brand to achieve career success.
The Effortless Experience: Conquering the New Battleground for Customer Loyalty by Matthew Dixon, Nick Toman, and Rick DeLisi is a book based on extensive research on customer service interactions, revealing the key factors that drive customer loyalty. The authors argue that providing low-effort experiences is critical for creating loyal customers. They provide practical strategies and tactics for creating a seamless and effortless customer experience.
Switch: How to Change Things When Change Is Hard by Chip Heath and Dan Heath is a groundbreaking book that offers practical and insightful guidance on managing change effectively, whether in personal life or within organisations. Drawing from psychology, behavioural economics, and real-world examples, the authors provide a compelling framework for understanding and implementing change.
"The Leadership Challenge" by James Kouzes and Barry Posner is a classic book on leadership that provides a comprehensive overview of the essential principles of effective leadership. The authors draw on extensive research and real-world examples to illustrate their points and offer practical tips and strategies for putting the principles of the book into practice.
Objections: The Ultimate Guide for Mastering the Art and Science of Getting Past No by Jeb Blount is a comprehensive guide that delves into the intricate realm of handling objections in the sales process. Blount, a renowned sales expert and author, offers practical insights, strategies, and a systematic approach to empower sales professionals in overcoming objections and securing successful deals.
Global Dexterity: How to Adapt Your Behaviour Without Losing Yourself in the Process by Andy Molinsky is a compelling book that addresses the challenges individuals face when working across cultures and provides practical strategies for adapting behaviour effectively. Drawing on his extensive research and personal experiences, Molinsky offers a comprehensive guide to developing "global dexterity" - the ability to adapt to different cultural contexts while staying true to oneself.