"Built to Last: Successful Habits of Visionary Companies" is a groundbreaking book authored by Jim Collins and Jerry I. Porras, originally published in 1994 and updated in 2004. The book is a seminal work in the realm of business literature and explores the enduring success of iconic companies. Over the course of extensive research, the authors aim to uncover the common traits and principles that have contributed to the long-term success of these visionary organisations.
Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless: How to Make Customers Love You, Keep Them Coming Back, and Tell Everyone They Know by Jeffrey Gitomer is a book that challenges the traditional notion of customer satisfaction and highlights the importance of building customer loyalty. Gitomer argues that customer satisfaction alone is not enough to create long-term success for businesses; instead, organisations should strive to cultivate customer loyalty, which leads to repeat business, positive word-of-mouth, and sustainable growth.
Customer Centricity: Focus on the Right Customers for Strategic Advantage by Peter Fader is a comprehensive guide to understanding and leveraging customer data to drive business success. Fader argues that the traditional approach to customer service, which treats all customers as equal, is outdated and ineffective. Instead, he advocates for a customer-centric approach that focuses on identifying and targeting the most valuable customers to drive revenue growth.
"The Relaxation Response" is a self-help book written by Dr. Herbert Benson, a medical doctor and researcher at Harvard Medical School. The book is based on Benson's research into the physiological effects of stress and the body's natural response to relaxation.
"Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days" by Joey Coleman is a compelling guide that underscores the significance of the initial post-sale phase in fostering long-term customer loyalty. The book is based on Coleman’s extensive experience and research, highlighting how businesses can transform new customers into lifelong advocates by focusing on their early interactions.
Bullying in the Workplace: The Complete Guide to Dealing with Bullying in the Workplace, Bullying Prevention and Intervention by Cathy Hunt is a comprehensive book that explores the pervasive issue of workplace bullying and provides valuable insights and strategies for individuals and organisations to address and combat this problem. With a focus on both prevention and intervention, Hunt offers a wealth of information and practical advice to create a healthier and more respectful work environment.