Surrounded by Idiots by Thomas Erikson is a book about understanding different communication and behavioural styles, and how to communicate effectively with people who have different styles than your own. Erikson presents his ideas using the DISC model, which categorizes people into four different communication styles: Dominant, Influencing, Steady, and Conscientious.
Team of Teams: New Rules of Engagement for a Complex World by General Stanley McChrystal is a groundbreaking book that offers profound insights into leadership, organisational structure, and adaptability in the modern world. General McChrystal draws from his extensive military experience, particularly during his tenure as commander of Joint Special Operations Command (JSOC), to illustrate how traditional hierarchies and command structures often fall short in addressing the complex and rapidly evolving challenges of the 21st century.
"Selling Value: Key Principles of Value-Based Selling" by Don Hutson is a comprehensive guide that delves into the principles and strategies of value-based selling. In this book, Hutson provides readers with practical insights and actionable techniques to effectively communicate and deliver value to customers in sales interactions. Through a combination of theory, real-world examples, and step-by-step guidance, Hutson equips sales professionals with the tools they need to differentiate themselves from competitors and win more business by focusing on value.
"Influence Is Your Superpower: How to Get What You Want Without Compromising Who You Are" by Zoe Chance is a compelling exploration of the art of persuasion and its integral role in both personal and professional success. As a professor at the Yale School of Management and a distinguished expert in the realms of influence and behavioural economics, Zoe Chance offers readers an insightful and practical guide to harnessing the power of influence without forsaking authenticity or ethical principles.
"Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table" by Reed Holden and Mark Burton is an essential resource for sales professionals seeking to master the art of pricing and effectively demonstrate value through return on investment (ROI). In this comprehensive guide, Holden and Burton outline practical strategies and techniques for positioning price, understanding customer value, and negotiating win-win outcomes that maximise profitability for both the seller and the customer.
The Five Voices: How to Communicate Effectively with Everyone You Lead by Jeremie Kubicek and Steve Cockram is a dynamic book that provides a unique framework for understanding and improving communication within leadership teams and organisations. Based on the concept of five distinct leadership voices, this book helps leaders identify their own communication styles and those of their team members, ultimately fostering better collaboration, decision-making, and organisational success.