Thinking, Fast and Slow is a book by Nobel Prize-winning economist and psychologist Daniel Kahneman. The book provides a detailed exploration of the two systems of thinking that govern human decision-making and judgment.
Buyology: How Everything We Believe About Why We Buy is Wrong by Martin Lindstrom is a fascinating exploration of the subconscious forces that shape our buying decisions. In this book, Lindstrom draws on extensive research and neuromarketing studies to challenge commonly held beliefs about consumer behaviour and uncover the hidden factors that truly drive our purchasing choices.
The Miracle of Mindfulness: An Introduction to the Practice of Meditation by Thich Nhat Hanh is a renowned book that offers readers an insightful and practical guide to mindfulness and meditation. Written by the esteemed Buddhist monk, Thich Nhat Hanh, this book introduces the concept of mindfulness and demonstrates how it can bring about profound transformation and inner peace.
"New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development" by Mike Weinberg is a comprehensive guide that provides practical insights and strategies for sales professionals to excel in prospecting and new business development. Published in 2012, Weinberg, a sales consultant and coach, draws on his extensive experience to deliver a straightforward and actionable handbook for individuals looking to achieve success in sales.
"The New Solution Selling: The Revolutionary Sales Process That is Changing the Way People Sell" by Keith M. Eades is a transformative guide that updates and expands upon the principles of solution selling to address the changing landscape of B2B sales. Building on the classic "Solution Selling" methodology, Eades introduces a revised sales process that aligns with the contemporary challenges faced by sales professionals.
Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink is a groundbreaking book that challenges traditional notions of motivation and presents a compelling case for a new approach to understanding what drives individuals in their personal and professional lives. Pink draws on extensive research from psychology, economics, and neuroscience to argue that autonomy, mastery, and purpose are the key factors that truly motivate people to excel.