The Effortless Experience: Conquering the New Battleground for Customer Loyalty by Matthew Dixon, Nick Toman, and Rick DeLisi is a book based on extensive research on customer service interactions, revealing the key factors that drive customer loyalty. The authors argue that providing low-effort experiences is critical for creating loyal customers. They provide practical strategies and tactics for creating a seamless and effortless customer experience.
"Solution Selling: Creating Buyers in Difficult Selling Markets" by Michael T. Bosworth is a groundbreaking book that has had a significant impact on the field of sales. First published in 1994, it remains a classic in the realm of solution selling, providing a comprehensive framework for sales professionals to navigate complex markets and create meaningful connections with buyers.
"Good to Great: Why Some Companies Make the Leap and Others Don't" is a book by Jim Collins that explores the key factors that separate successful companies from those that struggle to achieve long-term success. Collins and his team of researchers studied a wide range of companies over a period of five years, analysing their financial performance and leadership practices to identify the characteristics that set the great companies apart.
Surrounded by Idiots by Thomas Erikson is a book about understanding different communication and behavioural styles, and how to communicate effectively with people who have different styles than your own. Erikson presents his ideas using the DISC model, which categorizes people into four different communication styles: Dominant, Influencing, Steady, and Conscientious.
Conversational Capacity: The Secret to Building Successful Teams That Perform When the Pressure Is On by Craig Weber is a thought-provoking book that explores the critical role of effective communication in high-pressure situations within organisations. Craig Weber argues that building conversational capacity—the ability to engage in open, balanced, and constructive conversations, especially in challenging circumstances—is essential for achieving team success, problem-solving, and maintaining high performance.
"Power Phone Scripts: 500 Word-for-Word Questions, Phrases, and Conversations to Open and Close More Sales" by Mike Brooks is a comprehensive guide designed to equip sales professionals with effective scripts and strategies for successful telephone conversations. Brooks, a renowned sales trainer and expert, provides a valuable resource filled with word-for-word scripts and practical advice to help individuals master the art of phone-based selling.