"Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table" by Reed Holden and Mark Burton is an essential resource for sales professionals seeking to master the art of pricing and effectively demonstrate value through return on investment (ROI). In this comprehensive guide, Holden and Burton outline practical strategies and techniques for positioning price, understanding customer value, and negotiating win-win outcomes that maximise profitability for both the seller and the customer.
The Miracle of Mindfulness: An Introduction to the Practice of Meditation by Thich Nhat Hanh is a renowned book that offers readers an insightful and practical guide to mindfulness and meditation. Written by the esteemed Buddhist monk, Thich Nhat Hanh, this book introduces the concept of mindfulness and demonstrates how it can bring about profound transformation and inner peace.
The Five Dysfunctions of a Team: A Leadership Fable by Patrick Lencioni is a powerful book that explores the common pitfalls that hinder team performance and provides insights on how leaders can address these challenges. Through a compelling leadership fable, Lencioni sheds light on the five dysfunctions and offers practical advice for building cohesive and high-performing teams.
Customer Centricity: Focus on the Right Customers for Strategic Advantage by Peter Fader is a comprehensive guide to understanding and leveraging customer data to drive business success. Fader argues that the traditional approach to customer service, which treats all customers as equal, is outdated and ineffective. Instead, he advocates for a customer-centric approach that focuses on identifying and targeting the most valuable customers to drive revenue growth.
Thinking, Fast and Slow is a book by Nobel Prize-winning economist and psychologist Daniel Kahneman. The book provides a detailed exploration of the two systems of thinking that govern human decision-making and judgment.
The Secrets of Question-Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results by Thomas Freese is a comprehensive guide that explores the power of asking effective questions in the sales process. Freese argues that questions are the most powerful tool for engaging prospects, uncovering their needs, and ultimately closing deals. Through practical strategies and real-life examples, Freese demonstrates how question-based selling can significantly enhance sales performance.