"Cold Calling Techniques (That Really Work!)" by Stephen Schiffman is a classic guide that provides practical and actionable strategies for mastering the art of cold calling in the world of sales. First published in 1987 and updated in subsequent editions, Schiffman's book remains relevant by offering timeless principles that help sales professionals build successful cold calling campaigns.
The Effortless Experience: Conquering the New Battleground for Customer Loyalty by Matthew Dixon, Nick Toman, and Rick DeLisi is a book based on extensive research on customer service interactions, revealing the key factors that drive customer loyalty. The authors argue that providing low-effort experiences is critical for creating loyal customers. They provide practical strategies and tactics for creating a seamless and effortless customer experience.
Thanks for the Feedback: The Science and Art of Receiving Feedback Well by Douglas Stone and Sheila Heen explores the art of receiving feedback effectively and leveraging it for personal and professional growth. The book provides valuable insights, practical strategies, and real-life examples to help readers develop the skills necessary to receive feedback with openness and use it constructively.
Cybersecurity and Cyberwar: What Everyone Needs to Know" by P.W. Singer and Allan Friedman is a comprehensive guide to understanding the key issues and challenges in cyber security and cyber warfare. The book provides a clear and accessible overview of the history, technology, and policy issues surrounding cyber security.
"Insight Selling: Surprising Research on What Sales Winners Do Differently" by Mike Schultz and John E. Doerr is a definitive guide that delves into the strategies and practices that set successful sales professionals apart. Published in 2014, the book is based on extensive research conducted by RAIN Group, a sales training and performance improvement company founded by Schultz and Doerr. Through their findings, the authors explore the concept of insight selling and provide actionable insights to help salespeople elevate their approach and achieve greater success in a competitive sales landscape.
"Excel for Beginners: Excel Essentials" by L.M. Humphrey is a comprehensive guide tailored for individuals new to Microsoft Excel. The book aims to provide a solid foundation in using Excel, covering the essential skills and concepts that beginners need to become proficient in this powerful spreadsheet software.