With spending always being scrutinised, many final decisions for larger sale transactions lay with the C-Suite (CEO, COO, CPO, CFO etc). With research suggesting 73% of sales with a spend of more than £25,000 lay with the C-Suite, this session looks at ways to win over the executive committee.
What makes each c-suite executive decide to buy? How does your solution, that may never actually be used directly by a C-Suite executive still get their approval.
This session shows you ways to get in to the C-Suite, along with how to hold those critical conversations, once you get there. We’ll also show you how to present your offering to the C-Suite, helping them understand your solution.
Learning Objective:
Sales skills to executive leaders in larger organisations.
