"Zero to One: Notes on Startups, or How to Build the Future" is a book by entrepreneur and investor Peter Thiel, in which he outlines his perspective on what it takes to create a successful startup. Thiel argues that the most valuable businesses are those that create something truly new - going from "zero to one" - rather than simply improving on what already exists.
"The Little Red Book of Selling" by Jeffrey Gitomer is a compact yet powerful guide that provides essential principles and strategies for achieving success in sales. Gitomer, a sales expert and motivational speaker, distils his extensive experience into a concise and engaging handbook designed to help sales professionals enhance their skills and achieve greater results.
"Spin Selling" is a sales methodology developed by Neil Rackham in the 1980s. The methodology is based on extensive research into what distinguishes successful salespeople from less successful ones. Rackham and his team analysed over 35,000 sales calls across a wide range of industries and found that the most successful salespeople tended to ask more questions than their less successful counterparts.
Questions that Sell: The Powerful Process for Discovering What Your Customer Really Wants by Paul Cherry is a comprehensive guide that provides sales professionals with valuable insights and practical techniques for using questions effectively to uncover customers' needs and motivations. Through a strategic questioning process, the book offers a roadmap for engaging customers, building rapport, and generating successful sales outcomes.
The Disney Way: Harnessing the Management Secrets of Disney in Your Company is a book by Bill Capodagli and Lynn Jackson that explores the business practices and management principles that have made The Walt Disney Company so successful. One of the key elements of The Disney Way is the concept of putting yourself in the customer's shoes. This idea involves understanding the customer's perspective and taking steps to ensure that their experience is as positive as possible. Disney is known for its exceptional customer service and attention to detail, and the authors suggest that this is in large part due to the company's commitment to putting itself in the customer's shoes.
The Promise of Sleep is a book by William C. Dement, a leading expert in sleep medicine, that explores the vital connection between health, happiness, and a good night's sleep. The book covers a wide range of topics, from the history of sleep research to the latest advances in sleep medicine and offers practical tips for improving sleep habits.