Questions that Sell: The Powerful Process for Discovering What Your Customer Really Wants by Paul Cherry is a comprehensive guide that provides sales professionals with valuable insights and practical techniques for using questions effectively to uncover customers' needs and motivations. Through a strategic questioning process, the book offers a roadmap for engaging customers, building rapport, and generating successful sales outcomes.
"Inclusive Leadership" by Charlotte Sweeney is a comprehensive guide to cultivating inclusive leadership practices within organisations. Sweeney, drawing from her extensive experience in diversity and inclusion consulting, offers actionable strategies and insights for leaders at all levels to foster diverse and inclusive workplaces where all individuals feel valued and empowered.
Personal Branding for Dummies by Susan Chritton is a comprehensive guide that demystifies the concept of personal branding and provides practical advice for individuals looking to develop and enhance their personal brand. The book offers step-by-step instructions, actionable strategies, and real-life examples to help readers understand the importance of personal branding and how to effectively communicate their unique value to the world.
"Built to Last: Successful Habits of Visionary Companies" is a groundbreaking book authored by Jim Collins and Jerry I. Porras, originally published in 1994 and updated in 2004. The book is a seminal work in the realm of business literature and explores the enduring success of iconic companies. Over the course of extensive research, the authors aim to uncover the common traits and principles that have contributed to the long-term success of these visionary organisations.
"Value-Added Selling: How to Sell More Profitably, Confidently, and Professionally by Competing on Value, Not Price" by Tom Reilly is a comprehensive guide that revolutionises traditional sales techniques by shifting the focus from price to value. Reilly argues that in today's competitive market, selling solely based on price is a losing proposition, and instead, sales professionals should concentrate on communicating and delivering unique value propositions to their customers. Through a combination of theory, practical examples, and actionable strategies, Reilly equips readers with the tools they need to become value-added sellers.
"The Customer Success Professional's Handbook: How to Thrive in One of the World's Fastest Growing Careers" by Ashvin Vaidyanathan and Ruben Rabago is a practical guide for anyone looking to start or advance their career in customer success management. The book covers a range of topics, from customer success strategy to customer success operations, providing actionable insights and advice for customer success professionals at all levels.