"Customer-Centric Selling" by Michael T. Bosworth and John Holland is a comprehensive guide that redefines the traditional sales approach by placing the customer at the centre of the selling process. This influential book provides sales professionals with a strategic framework designed to align with the needs, interests, and preferences of modern buyers. Bosworth and Holland emphasise the importance of understanding the customer's perspective, fostering meaningful relationships, and creating value throughout the sales journey.
Tom Kendrick's "Identifying and Managing Project Risk" is a comprehensive guide aimed at equipping project managers with the tools and techniques necessary to navigate and mitigate risks effectively throughout the project lifecycle. The book is structured to provide a systematic approach to risk management, ensuring that project managers can identify potential pitfalls early and take proactive measures to avoid or minimise their impact.
"Power Phone Scripts: 500 Word-for-Word Questions, Phrases, and Conversations to Open and Close More Sales" by Mike Brooks is a comprehensive guide designed to equip sales professionals with effective scripts and strategies for successful telephone conversations. Brooks, a renowned sales trainer and expert, provides a valuable resource filled with word-for-word scripts and practical advice to help individuals master the art of phone-based selling.
"Beating the Workplace Bully: A Tactical Guide to Taking Charge" by Lynne Curry is a comprehensive guide that helps readers deal with workplace bullying. This book is a must-read for anyone who is experiencing bullying at work and wants to learn effective strategies to overcome it.
Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless: How to Make Customers Love You, Keep Them Coming Back, and Tell Everyone They Know by Jeffrey Gitomer is a book that challenges the traditional notion of customer satisfaction and highlights the importance of building customer loyalty. Gitomer argues that customer satisfaction alone is not enough to create long-term success for businesses; instead, organisations should strive to cultivate customer loyalty, which leads to repeat business, positive word-of-mouth, and sustainable growth.
The Busy Manager's Guide to Delegation by Richard A. Luecke is a practical and concise resource that provides valuable insights and strategies for effective delegation. Recognising the challenges faced by busy managers, Luecke offers practical advice and step-by-step guidance to help them delegate tasks successfully and maximise their productivity.