"Customer-Centric Selling" by Michael T. Bosworth and John Holland is a comprehensive guide that redefines the traditional sales approach by placing the customer at the centre of the selling process. This influential book provides sales professionals with a strategic framework designed to align with the needs, interests, and preferences of modern buyers. Bosworth and Holland emphasise the importance of understanding the customer's perspective, fostering meaningful relationships, and creating value throughout the sales journey.
The Like Switch: An Ex-FBI Agent's Guide to Influencing, Attracting, and Winning People Over by Jack Schafer and Marvin Karlins is a practical guide to building rapport and trust in a variety of situations. Drawing on his experience as an FBI agent, Schafer provides insights into human behaviour and communication that can be applied in business, social, and personal relationships.
"How to Wow" by Adrian Swinscoe is a customer service and experience guide that provides practical insights and strategies for businesses to create remarkable customer experiences effortlessly. The author, drawing on his extensive experience in customer service, outlines 68 actionable ways to enhance the customer journey and leave a lasting positive impression.
"Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling" by Art Sobczak is a definitive guide that transforms traditional cold calling into a strategic and effective process. Published in 2010, Sobczak draws on his extensive experience in sales to provide a comprehensive framework for sales professionals to master the art of making "smart" calls and achieve success in their prospecting efforts.
"The Gifts of Imperfection: Let Go of Who You Think You're Supposed to Be and Embrace Who You Are" is a self-help book written by Brené Brown. The book explores the topic of self-acceptance and the importance of embracing imperfection in order to live a more authentic and fulfilling life.
"What Every Body Is Saying: An Ex-FBI Agent's Guide to Speed-Reading People" by Joe Navarro is a book that explores the world of nonverbal communication. As a former FBI agent and expert in nonverbal communication, Navarro offers a unique perspective on how to read and interpret body language.