"Strategic Selling: The Unique Sales System Proven Successful by America's Best Companies" by Robert B. Miller and Stephen E. Heiman is a seminal work that introduces a systematic and strategic approach to sales, emphasising thorough research, planning, and a customer-focused methodology. Originally published in the 1980s, the book has become a classic in the field of sales and is widely regarded as a foundational resource for sales professionals seeking to enhance their strategic selling capabilities.
"The Leadership Challenge" by James Kouzes and Barry Posner is a classic book on leadership that provides a comprehensive overview of the essential principles of effective leadership. The authors draw on extensive research and real-world examples to illustrate their points and offer practical tips and strategies for putting the principles of the book into practice.
Karla McLaren’s The Language of Emotions: What Your Feelings Are Trying to Tell You is a transformative guide to understanding, processing, and harnessing emotions for personal growth and well-being. Unlike traditional approaches that categorise emotions as “positive” or “negative,” McLaren argues that all emotions serve a vital purpose and can be valuable messengers when properly understood. Drawing from psychology, neuroscience, and energy healing, she provides a framework for engaging with emotions in a healthy and productive way.
Fearless Interviewing by Marky Stein is a practical, empowering guide that helps job seekers build confidence and master the art of interviews. Drawing on Stein's expertise as a career coach and human resources professional, the book provides actionable strategies for overcoming anxiety, showcasing strengths, and effectively communicating with potential employers.
Customer Centricity: Focus on the Right Customers for Strategic Advantage by Peter Fader is a comprehensive guide to understanding and leveraging customer data to drive business success. Fader argues that the traditional approach to customer service, which treats all customers as equal, is outdated and ineffective. Instead, he advocates for a customer-centric approach that focuses on identifying and targeting the most valuable customers to drive revenue growth.
"Leading the Customer Experience" by Sarah Cook is a comprehensive guide for organisations aiming to deliver exceptional customer service and create long-lasting customer loyalty. Cook emphasises that in today’s highly competitive market, providing an outstanding customer experience (CX) is not just a differentiator but a necessity for businesses to thrive.