Books

Customer Centricity: Focus on the Right Customers for Strategic Advantage by Peter Fader is a comprehensive guide to understanding and leveraging customer data to drive business success. Fader argues that the traditional approach to customer service, which treats all customers as equal, is outdated and ineffective. Instead, he advocates for a customer-centric approach that focuses on identifying and targeting the most valuable customers to drive revenue growth.

"Influencing Virtual Teams: 17 Tactics That Get Things Done with Your Remote Employees" by Hassan Osman is a practical and insightful guide that delves into the nuances of leading and influencing remote teams effectively. With the rise of remote work, this book offers essential strategies for managers and leaders to navigate the challenges of distance and create a cohesive and productive virtual team environment.

"Conversational Intelligence: How Great Leaders Build Trust & Get Extraordinary Results" by Judith E. Glaser is a pioneering book that delves into the neuroscience of conversations and their profound impact on leadership, trust-building, and achieving exceptional results. Judith Glaser, an expert in the field of conversational intelligence, provides valuable insights into how leaders can harness the power of conversations to foster trust, collaboration, and high-performance within their organisations.

Customer Service in an Instant: 60 Ways to Win Customers and Keep Them Coming Back by Karen Leland is a practical guide for customer service professionals looking to improve their customer service skills. The book provides 60 quick, practical tips for handling difficult customers in a variety of situations.