Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless: How to Make Customers Love You, Keep Them Coming Back, and Tell Everyone They Know by Jeffrey Gitomer is a book that challenges the traditional notion of customer satisfaction and highlights the importance of building customer loyalty. Gitomer argues that customer satisfaction alone is not enough to create long-term success for businesses; instead, organisations should strive to cultivate customer loyalty, which leads to repeat business, positive word-of-mouth, and sustainable growth.
"The Stakeholder Strategy: Profiting from Collaborative Business Relationships" by Ann Svendsen is a comprehensive guide that emphasises the importance of building collaborative relationships with stakeholders to achieve business success. Svendsen argues that in today's complex and interconnected business environment, organisations must move beyond traditional transactional interactions and adopt a more strategic, partnership-oriented approach with their stakeholders.
Thinking, Fast and Slow is a book by Nobel Prize-winning economist and psychologist Daniel Kahneman. The book provides a detailed exploration of the two systems of thinking that govern human decision-making and judgment.
Hug Your Haters: How to Embrace Complaints and Keep Your Customers by Jay Baer is a compelling book that explores the power of embracing customer complaints and turning them into opportunities to enhance customer loyalty and business success. Baer provides valuable insights, real-world examples, and actionable strategies to help organisations effectively handle customer feedback and create a culture of customer-centricity.
Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely is a captivating exploration of the irrational behaviours that influence our decision-making processes. Drawing on numerous experiments and research studies, Ariely reveals the hidden factors that drive our choices and challenges the assumption of human rationality in economic decision-making.
Problem Solving 101 by Ken Watanabe is a concise and practical guide that equips readers with effective problem-solving techniques. Drawing upon his experience as a former McKinsey consultant, Watanabe offers a straightforward approach to tackling problems in both personal and professional domains. The book presents a systematic method, known as the "Watanabe Method," which provides a structured framework for defining, analysing, and solving problems.