"Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table" by Reed Holden and Mark Burton is an essential resource for sales professionals seeking to master the art of pricing and effectively demonstrate value through return on investment (ROI). In this comprehensive guide, Holden and Burton outline practical strategies and techniques for positioning price, understanding customer value, and negotiating win-win outcomes that maximise profitability for both the seller and the customer.
"The Little Red Book of Selling" by Jeffrey Gitomer is a compact yet powerful guide that provides essential principles and strategies for achieving success in sales. Gitomer, a sales expert and motivational speaker, distils his extensive experience into a concise and engaging handbook designed to help sales professionals enhance their skills and achieve greater results.
The Innovator's Mindset: Empower Learning, Unleash Talent, and Lead a Culture of Creativity by George Couros is a dynamic and insightful book that focuses on fostering a mindset of innovation in education, leadership, and personal growth. George Couros, an educator and thought leader, provides a compelling argument for cultivating an innovator's mindset and offers practical strategies for achieving this transformation.
"Winning with People: Discover the People Principles That Work for You Every Time" by John C. Maxwell is a profound exploration of interpersonal relationships and the principles that underpin successful interactions with others. Maxwell, a renowned leadership expert, distils decades of experience and wisdom into practical advice that helps readers build stronger connections, communicate effectively, and influence others positively.
The Platinum Rule: Discover the Four Basic Business Personalities and How They Can Lead You to Success by Tony Alessandra and Michael J. O'Connor is a book about understanding and working with different personality types in the workplace. The authors argue that the key to success in business is to understand that people have different communication styles and preferences, and to tailor your approach to each individual.
"The Leader as a Mensch: Become the Kind of Person Others Want to Follow" is a compelling book written by Bruna Martinuzzi that delves into the concept of leadership with a focus on integrity, authenticity, and compassion. The term "mensch" is a Yiddish word that loosely translates to a person of integrity and honour, and Martinuzzi explores how embodying these qualities can transform one into an effective and respected leader.