"Value-Added Selling: How to Sell More Profitably, Confidently, and Professionally by Competing on Value, Not Price" by Tom Reilly is a comprehensive guide that revolutionises traditional sales techniques by shifting the focus from price to value. Reilly argues that in today's competitive market, selling solely based on price is a losing proposition, and instead, sales professionals should concentrate on communicating and delivering unique value propositions to their customers. Through a combination of theory, practical examples, and actionable strategies, Reilly equips readers with the tools they need to become value-added sellers.
"Inclusive Leadership" by Charlotte Sweeney is a comprehensive guide to cultivating inclusive leadership practices within organisations. Sweeney, drawing from her extensive experience in diversity and inclusion consulting, offers actionable strategies and insights for leaders at all levels to foster diverse and inclusive workplaces where all individuals feel valued and empowered.
"The Negotiation Book: Your Definitive Guide to Successful Negotiating" by Steve Gates offers a detailed overview of negotiation techniques and strategies applicable to various contexts, including business, personal, and professional interactions. Through practical advice, real-world examples, and actionable tips, Gates provides readers with the tools and insights they need to negotiate effectively and achieve successful outcomes.
Buyology: How Everything We Believe About Why We Buy is Wrong by Martin Lindstrom is a fascinating exploration of the subconscious forces that shape our buying decisions. In this book, Lindstrom draws on extensive research and neuromarketing studies to challenge commonly held beliefs about consumer behaviour and uncover the hidden factors that truly drive our purchasing choices.
"Remote: Office Not Required" by Jason Fried and David Heinemeier Hansson is a book that explores the benefits and challenges of remote work and provides practical guidance for building a successful remote team and culture. The authors are the founders of Basecamp, a software company that has been fully remote since its inception.
The Best Place to Work: The Art and Science of Creating an Extraordinary Workplace by Ron Friedman is a comprehensive guide that explores the elements and strategies necessary to create an exceptional work environment. Drawing from scientific research and real-world examples, Friedman provides valuable insights into the art and science behind building a thriving workplace that fosters engagement, productivity, and employee satisfaction.