Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless: How to Make Customers Love You, Keep Them Coming Back, and Tell Everyone They Know by Jeffrey Gitomer is a book that challenges the traditional notion of customer satisfaction and highlights the importance of building customer loyalty. Gitomer argues that customer satisfaction alone is not enough to create long-term success for businesses; instead, organisations should strive to cultivate customer loyalty, which leads to repeat business, positive word-of-mouth, and sustainable growth.
The One Minute Manager" by Ken Blanchard and Spencer Johnson is a concise, practical guide to effective management. The book is written in a story format that follows a young man's journey to find a "One Minute Manager" who can teach him how to become an effective manager himself.
"Inclusion: Diversity, The New Workplace & The Will To Change" by Jennifer Brown is a comprehensive guide aimed at helping organisations create inclusive workplace cultures where diversity is valued and leveraged for success. Brown, a leading diversity and inclusion expert, shares her insights and practical strategies for fostering an environment where all employees can thrive.
"The Leadership Pipeline: How to Build the Leadership-Powered Company", co-authored by Ram Charan, Stephen Drotter, and James Noel, was originally published in 2001. This seminal work offers a comprehensive and insightful framework for developing and managing leadership talent within organisations. It provides a structured approach to identifying, nurturing, and promoting leaders at different levels, from front-line managers to top executives.
The fourth edition of the book "EU General Data Protection Regulation (GDPR) – An Implementation and Compliance Guide" provides a comprehensive and practical guide for organisations to navigate the complex landscape of the European Union's General Data Protection Regulation (GDPR). Written by a team of experts, including Alan Calder and Steve Watkins, this book serves as a valuable resource for businesses and individuals seeking to understand and comply with the GDPR.
Questions that Sell: The Powerful Process for Discovering What Your Customer Really Wants by Paul Cherry is a comprehensive guide that provides sales professionals with valuable insights and practical techniques for using questions effectively to uncover customers' needs and motivations. Through a strategic questioning process, the book offers a roadmap for engaging customers, building rapport, and generating successful sales outcomes.