"Selling to Big Companies" by Jill Konrath is a practical and insightful guide that equips sales professionals with the strategies and tactics needed to navigate the complex landscape of selling to large corporations. Published in 2005, the book draws on Konrath's extensive experience in sales and provides actionable advice for individuals looking to break into, or expand their success within, the corporate sales arena.
"Good to Great: Why Some Companies Make the Leap and Others Don't" is a book by Jim Collins that explores the key factors that separate successful companies from those that struggle to achieve long-term success. Collins and his team of researchers studied a wide range of companies over a period of five years, analysing their financial performance and leadership practices to identify the characteristics that set the great companies apart.
"How to Win Friends and Influence People" by Dale Carnegie is a classic self-help book that was first published in 1936. It remains a best-seller today because it contains timeless advice on how to improve interpersonal skills and build stronger relationships, both in personal and professional life.
"Presentation Zen: Simple Ideas on Presentation Design and Delivery" by Garr Reynolds is a book that offers a fresh approach to creating presentations that is grounded in simplicity, clarity, and creativity. The book challenges the traditional approach of creating text-heavy slides and delivers practical tips on how to design visually compelling slides, deliver engaging presentations, and connect with your audience.
"Customer-Centric Selling" by Michael T. Bosworth and John Holland is a comprehensive guide that redefines the traditional sales approach by placing the customer at the centre of the selling process. This influential book provides sales professionals with a strategic framework designed to align with the needs, interests, and preferences of modern buyers. Bosworth and Holland emphasise the importance of understanding the customer's perspective, fostering meaningful relationships, and creating value throughout the sales journey.
"Speak Like Churchill, Stand Like Lincoln: 21 Powerful Secrets of History's Greatest Speakers" by James C. Humes is a book that offers practical tips and advice on public speaking. The book draws inspiration from some of history's most famous and effective speakers, such as Winston Churchill and Abraham Lincoln. Humes identifies 21 key strategies for delivering powerful and memorable speeches and presentations.