Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless: How to Make Customers Love You, Keep Them Coming Back, and Tell Everyone They Know by Jeffrey Gitomer is a book that challenges the traditional notion of customer satisfaction and highlights the importance of building customer loyalty. Gitomer argues that customer satisfaction alone is not enough to create long-term success for businesses; instead, organisations should strive to cultivate customer loyalty, which leads to repeat business, positive word-of-mouth, and sustainable growth.
The Art of Dealing with People by Les Giblin is a book that offers practical advice for building strong relationships with others. The author argues that success in business and life depends largely on our ability to connect with and influence others, and that this ability can be developed through deliberate practice and attention to certain key principles.
Team of Teams: New Rules of Engagement for a Complex World by General Stanley McChrystal is a groundbreaking book that offers profound insights into leadership, organisational structure, and adaptability in the modern world. General McChrystal draws from his extensive military experience, particularly during his tenure as commander of Joint Special Operations Command (JSOC), to illustrate how traditional hierarchies and command structures often fall short in addressing the complex and rapidly evolving challenges of the 21st century.
Henry E. Mejia's "Excel Charts and Graphs Ninja" is a practical and comprehensive guide designed to help users master the art of creating effective charts and graphs in Excel. The book is aimed at both beginners and advanced users who want to enhance their data visualisation skills and make more informed decisions using visual data representations.
"The Art of Closing the Sale" by Brian Tracy is a classic guide to the art of selling. The book offers a comprehensive framework for the sales process, from prospecting and qualifying leads to closing the sale and following up with customers.
Cracking the Code to a Successful Interview by Evan Pellett is a practical guide that demystifies the interview process and offers actionable strategies to help job seekers secure their desired roles. Drawing on his extensive experience as a top recruiter and hiring manager, Pellett provides an insider’s perspective on how interviews are conducted and what employers truly look for in candidates.