Send: Why People Email So Badly and How to Do It Better by David Shipley and Will Schwalbe is a thought-provoking book that explores the common pitfalls and challenges of email communication. The authors shed light on why people often struggle to effectively convey their messages through email and provide practical advice on how to improve this essential form of communication.
Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless: How to Make Customers Love You, Keep Them Coming Back, and Tell Everyone They Know by Jeffrey Gitomer is a book that challenges the traditional notion of customer satisfaction and highlights the importance of building customer loyalty. Gitomer argues that customer satisfaction alone is not enough to create long-term success for businesses; instead, organisations should strive to cultivate customer loyalty, which leads to repeat business, positive word-of-mouth, and sustainable growth.
"Project Management: A Systems Approach to Planning, Scheduling, and Controlling" by Harold Kerzner is a comprehensive guide to project management, providing a detailed overview of the key concepts, principles, and techniques involved in managing projects effectively. The book covers all aspects of project management, from planning and scheduling to budgeting and risk management, making it an indispensable resource for project managers of all experience levels.