Send: Why People Email So Badly and How to Do It Better

Send: Why People Email So Badly and How to Do It Better by David Shipley and Will Schwalbe is a thought-provoking book that explores the common pitfalls and challenges of email communication. The authors shed light on why people often struggle to effectively convey their messages through email and provide practical advice on how to improve this essential form of communication.

The book begins by addressing the widespread issue of email miscommunication. Shipley and Schwalbe argue that many individuals fail to recognise the unique nature of email as a communication medium, leading to unclear, inefficient, and even damaging exchanges. They emphasise the need to be mindful of the nuances and limitations of email when crafting and interpreting messages.

One of the book's key strengths is its focus on the psychology behind email communication. Shipley and Schwalbe delve into the cognitive biases and emotions that can impact our email writing and reading experiences. They explain how factors such as multitasking, the illusion of transparency, and the absence of nonverbal cues contribute to misunderstandings and misinterpretations.

"Send" offers practical strategies for improving email communication. The authors provide guidance on various aspects of email writing, including subject lines, greetings, body content, and sign-offs. They stress the importance of clarity, brevity, and purpose in crafting effective email messages. The book also covers topics such as email etiquette, handling difficult conversations, and managing email overload.

Furthermore, the authors acknowledge the cultural and generational differences that can influence email communication. They explore how cultural norms and expectations shape email writing styles and provide insights into bridging gaps and avoiding miscommunications in a global and diverse world.

Throughout the book, Shipley and Schwalbe use real-life examples and anecdotes to illustrate the impact of poor email communication. They highlight the consequences of unclear or inappropriate emails, both in personal and professional contexts, and provide valuable lessons on how to avoid common pitfalls.

The book also acknowledges the role of technology in shaping our email habits. Shipley and Schwalbe discuss the impact of email software and features, such as autoresponders and read receipts, on communication dynamics. They offer guidance on utilising these tools effectively and navigating the evolving landscape of email technology.

In summary, "Send: Why People Email So Badly and How to Do It Better" provides valuable insights into the challenges of email communication and offers practical strategies for improvement. By understanding the unique nature of email, considering the psychological factors at play, and adopting effective writing techniques, readers can enhance their ability to convey their messages clearly and efficiently. The book serves as a valuable resource for individuals seeking to improve their email communication skills and navigate the complexities of this ubiquitous form of modern communication.

The key takeaways from this book

1. Mind the nuances of email communication: We need to be mindful of the unique nature of email as a communication medium. Recognise that email lacks nonverbal cues and can be easily misinterpreted, leading to misunderstandings. Being aware of these nuances helps you craft clearer and more effective email messages.
2. Be clear, concise, and purposeful in your emails: The authors stress the importance of clarity, brevity, and purpose in email writing. Clearly state your intended message and avoid unnecessary details. By being concise and purposeful, you can ensure that your emails are more effective and efficient.
3. Understand the psychological factors at play: Shipley and Schwalbe explore the cognitive biases and emotions that can influence email communication. Factors like multitasking, the illusion of transparency, and the impact of emotions can affect how messages are received and interpreted. Being aware of these psychological factors helps you navigate email communication more effectively.
4. Pay attention to email etiquette: The book covers email etiquette, providing guidance on greetings, subject lines, body content, and sign-offs. Following proper etiquette helps set a professional tone and promotes clearer communication. Understanding and adhering to email etiquette enhances your email effectiveness and professionalism.
5. Use technology wisely: Shipley and Schwalbe address the impact of email software and features on communication dynamics. They offer guidance on utilising tools like autoresponders and read receipts effectively. Understanding and leveraging technology can enhance your email communication and productivity.