Buyology: How Everything We Believe About Why We Buy is Wrong by Martin Lindstrom is a fascinating exploration of the subconscious forces that shape our buying decisions. In this book, Lindstrom draws on extensive research and neuromarketing studies to challenge commonly held beliefs about consumer behaviour and uncover the hidden factors that truly drive our purchasing choices.
"Leading the Customer Experience" by Sarah Cook is a comprehensive guide for organisations aiming to deliver exceptional customer service and create long-lasting customer loyalty. Cook emphasises that in today’s highly competitive market, providing an outstanding customer experience (CX) is not just a differentiator but a necessity for businesses to thrive.
Branding Pays: The Five-Step System to Reinvent Your Personal Brand by Karen Kang is a comprehensive guide that provides readers with a step-by-step framework to reinvent and enhance their personal brand. Kang, a branding expert, shares her expertise and insights to help individuals define their unique value proposition, craft a compelling brand message, and effectively communicate their brand to achieve career success.
"The Art of Invisibility: The World's Most Famous Hacker Teaches You How to Be Safe in the Age of Big Brother and Big Data" by Kevin Mitnick is a guide to staying safe and secure in the digital age. Mitnick is a former hacker who spent five years in prison for computer crimes, and has since become a respected security consultant. In this book, he shares his insights into how hackers think and work, and provides practical advice on how to protect yourself online.
Mentoring 101: What Every Leader Needs to Know by John C. Maxwell is a practical guide that explores the art and science of mentoring. John Maxwell, a renowned leadership expert and author, draws from his extensive experience to provide valuable insights and actionable strategies for effective mentoring.
"Interview Like Yourself...No, Really!: Follow Your Strengths and Skills to Get the Job" by Jezra Kaye is a practical guide to interviewing that explains the importance of being true to oneself and leveraging one's unique strengths and skills to stand out from the competition.