The Secrets of Question-Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results by Thomas Freese is a comprehensive guide that explores the power of asking effective questions in the sales process. Freese argues that questions are the most powerful tool for engaging prospects, uncovering their needs, and ultimately closing deals. Through practical strategies and real-life examples, Freese demonstrates how question-based selling can significantly enhance sales performance.
"Death by Meeting: A Leadership Fable... About Solving the Most Painful Problem in Business" by Patrick Lencioni is a thought-provoking book that confronts the common problem of ineffective and tedious business meetings. Lencioni, well-versed in organisational health and leadership, weaves a compelling narrative that not only educates but also provides valuable guidance on turning meetings from uninspiring and time-consuming rituals into engaging and results-driven interactions.
"Conversational Intelligence: How Great Leaders Build Trust & Get Extraordinary Results" by Judith E. Glaser is a pioneering book that delves into the neuroscience of conversations and their profound impact on leadership, trust-building, and achieving exceptional results. Judith Glaser, an expert in the field of conversational intelligence, provides valuable insights into how leaders can harness the power of conversations to foster trust, collaboration, and high-performance within their organisations.
"Selling to Big Companies" by Jill Konrath is a practical and insightful guide that equips sales professionals with the strategies and tactics needed to navigate the complex landscape of selling to large corporations. Published in 2005, the book draws on Konrath's extensive experience in sales and provides actionable advice for individuals looking to break into, or expand their success within, the corporate sales arena.
Bounce: Mozart, Federer, Picasso, Beckham, and the Science of Success by Matthew Syed is a captivating exploration of the science of success, particularly focusing on the role of talent, practice, and resilience in achieving greatness. Syed, a former British table tennis champion and sports journalist, draws from a wide range of fields, including sports, music, and art, to challenge the common belief that success is primarily attributed to innate talent.
A Complaint Is a Gift: Recovering Customer Loyalty When Things Go Wrong by Janelle Barlow and Claus Moller is an insightful book that challenges the traditional view of customer complaints and presents a new perspective on how organisations can leverage complaints to build customer loyalty. The authors argue that complaints should be seen as valuable feedback and opportunities for improvement rather than as negative incidents to be avoided or ignored.