In Dealing with Difficult Customers: How to Turn Demanding, Dissatisfied, and Disagreeable Clients into Your Best Customers, author Noah Fleming provides valuable insights into how to effectively handle challenging customer interactions. The book is divided into three sections, each focusing on a different aspect of dealing with difficult customers.
Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless: How to Make Customers Love You, Keep Them Coming Back, and Tell Everyone They Know by Jeffrey Gitomer is a book that challenges the traditional notion of customer satisfaction and highlights the importance of building customer loyalty. Gitomer argues that customer satisfaction alone is not enough to create long-term success for businesses; instead, organisations should strive to cultivate customer loyalty, which leads to repeat business, positive word-of-mouth, and sustainable growth.
Beliefs: Pathways to Health and Well-Being by Robert Dilts is a comprehensive exploration of the power of beliefs in shaping our experiences and influencing our behaviours. Dilts, a renowned expert in neuro-linguistic programming (NLP), provides readers with valuable insights, techniques, and strategies to examine and transform their belief systems, ultimately leading to enhanced health and well-being.
"Presentation Zen: Simple Ideas on Presentation Design and Delivery" by Garr Reynolds is a book that offers a fresh approach to creating presentations that is grounded in simplicity, clarity, and creativity. The book challenges the traditional approach of creating text-heavy slides and delivers practical tips on how to design visually compelling slides, deliver engaging presentations, and connect with your audience.
"Customer-Centric Selling" by Michael T. Bosworth and John Holland is a comprehensive guide that redefines the traditional sales approach by placing the customer at the centre of the selling process. This influential book provides sales professionals with a strategic framework designed to align with the needs, interests, and preferences of modern buyers. Bosworth and Holland emphasise the importance of understanding the customer's perspective, fostering meaningful relationships, and creating value throughout the sales journey.
To Sell Is Human: The Surprising Truth About Moving Others by Daniel H. Pink is a book that challenges the notion that sales is the domain of a select group of individuals with a specific set of skills. In fact, Pink argues that we are all in sales, as we spend a significant amount of our time trying to move others to our way of thinking, whether we are convincing our boss to give us a raise or persuading our children to clean their room.