"New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development" by Mike Weinberg is a comprehensive guide that provides practical insights and strategies for sales professionals to excel in prospecting and new business development. Published in 2012, Weinberg, a sales consultant and coach, draws on his extensive experience to deliver a straightforward and actionable handbook for individuals looking to achieve success in sales.
"Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top" by Nicholas A.C. Read and Stephen J. Bistritz is a comprehensive guide that delves into the intricacies of selling to top-level executives in organisations. Through their extensive experience in sales and interactions with C-suite leaders, the authors offer invaluable insights and practical strategies for navigating the complex landscape of executive decision-making.
"Strategic Selling: The Unique Sales System Proven Successful by America's Best Companies" by Robert B. Miller and Stephen E. Heiman is a seminal work that introduces a systematic and strategic approach to sales, emphasising thorough research, planning, and a customer-focused methodology. Originally published in the 1980s, the book has become a classic in the field of sales and is widely regarded as a foundational resource for sales professionals seeking to enhance their strategic selling capabilities.
"Selling to Big Companies" by Jill Konrath is a practical and insightful guide that equips sales professionals with the strategies and tactics needed to navigate the complex landscape of selling to large corporations. Published in 2005, the book draws on Konrath's extensive experience in sales and provides actionable advice for individuals looking to break into, or expand their success within, the corporate sales arena.
"Power Phone Scripts: 500 Word-for-Word Questions, Phrases, and Conversations to Open and Close More Sales" by Mike Brooks is a comprehensive guide designed to equip sales professionals with effective scripts and strategies for successful telephone conversations. Brooks, a renowned sales trainer and expert, provides a valuable resource filled with word-for-word scripts and practical advice to help individuals master the art of phone-based selling.
"Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table" by Reed Holden and Mark Burton is an essential resource for sales professionals seeking to master the art of pricing and effectively demonstrate value through return on investment (ROI). In this comprehensive guide, Holden and Burton outline practical strategies and techniques for positioning price, understanding customer value, and negotiating win-win outcomes that maximise profitability for both the seller and the customer.