"Power Phone Scripts: 500 Word-for-Word Questions, Phrases, and Conversations to Open and Close More Sales" by Mike Brooks is a comprehensive guide designed to equip sales professionals with effective scripts and strategies for successful telephone conversations. Brooks, a renowned sales trainer and expert, provides a valuable resource filled with word-for-word scripts and practical advice to help individuals master the art of phone-based selling.
"Cold Calling Techniques (That Really Work!)" by Stephen Schiffman is a classic guide that provides practical and actionable strategies for mastering the art of cold calling in the world of sales. First published in 1987 and updated in subsequent editions, Schiffman's book remains relevant by offering timeless principles that help sales professionals build successful cold calling campaigns.
"Selling to the Top: David Peoples' Executive Selling Skills" by David Peoples offers a comprehensive guide to mastering the art of selling to top executives in organisations. Drawing from his extensive experience as a sales professional and consultant, Peoples provides practical insights, strategies, and techniques for effectively engaging with high-level decision-makers and securing their buy-in.
The Secrets of Question-Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results by Thomas Freese is a comprehensive guide that explores the power of asking effective questions in the sales process. Freese argues that questions are the most powerful tool for engaging prospects, uncovering their needs, and ultimately closing deals. Through practical strategies and real-life examples, Freese demonstrates how question-based selling can significantly enhance sales performance.
"Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days" by Joey Coleman is a compelling guide that underscores the significance of the initial post-sale phase in fostering long-term customer loyalty. The book is based on Coleman’s extensive experience and research, highlighting how businesses can transform new customers into lifelong advocates by focusing on their early interactions.
"The Little Red Book of Selling" by Jeffrey Gitomer is a compact yet powerful guide that provides essential principles and strategies for achieving success in sales. Gitomer, a sales expert and motivational speaker, distils his extensive experience into a concise and engaging handbook designed to help sales professionals enhance their skills and achieve greater results.