The Like Switch: An Ex-FBI Agent's Guide to Influencing, Attracting, and Winning People Over by Jack Schafer and Marvin Karlins is a practical guide to building rapport and trust in a variety of situations. Drawing on his experience as an FBI agent, Schafer provides insights into human behaviour and communication that can be applied in business, social, and personal relationships.
Me 2.0: Build a Powerful Brand to Achieve Career Success by Dan Schawbel is a comprehensive guide that offers valuable insights and practical advice on building a personal brand in the digital age. Schawbel, an expert in personal branding and career development, provides readers with a step-by-step approach to leveraging social media, networking, and self-promotion to establish a strong personal brand that aligns with their career goals.
In "Data and Goliath: The Hidden Battles to Collect Your Data and Control Your World," author Bruce Schneier explores the ways in which governments and corporations are collecting and using data, and provides practical advice on how individuals can protect their privacy and security online.
The Effortless Experience: Conquering the New Battleground for Customer Loyalty by Matthew Dixon, Nick Toman, and Rick DeLisi is a book based on extensive research on customer service interactions, revealing the key factors that drive customer loyalty. The authors argue that providing low-effort experiences is critical for creating loyal customers. They provide practical strategies and tactics for creating a seamless and effortless customer experience.
The Customer Experience Book: How to Design, Measure and Improve Customer Experience in Your Business by Alan Pennington is a comprehensive guide to understanding, designing, and improving the customer experience. The book describes the importance of putting yourself in the customer's shoes and understanding their needs and preferences in order to create a positive customer experience that fosters loyalty and repeat business.
The Effortless Experience: Conquering the New Battleground for Customer Loyalty by Matthew Dixon, Nick Toman, and Rick DeLisi is a book that aims to provide businesses with strategies to create an effortless customer experience that increases customer loyalty and satisfaction. The authors conducted extensive research on customer interactions with various companies and analysed the data to identify what drives customer loyalty and satisfaction.