"Strategic Selling: The Unique Sales System Proven Successful by America's Best Companies" by Robert B. Miller and Stephen E. Heiman is a seminal work that introduces a systematic and strategic approach to sales, emphasising thorough research, planning, and a customer-focused methodology. Originally published in the 1980s, the book has become a classic in the field of sales and is widely regarded as a foundational resource for sales professionals seeking to enhance their strategic selling capabilities.
"Power Phone Scripts: 500 Word-for-Word Questions, Phrases, and Conversations to Open and Close More Sales" by Mike Brooks is a comprehensive guide designed to equip sales professionals with effective scripts and strategies for successful telephone conversations. Brooks, a renowned sales trainer and expert, provides a valuable resource filled with word-for-word scripts and practical advice to help individuals master the art of phone-based selling.
"Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top" by Nicholas A.C. Read and Stephen J. Bistritz is a comprehensive guide that delves into the intricacies of selling to top-level executives in organisations. Through their extensive experience in sales and interactions with C-suite leaders, the authors offer invaluable insights and practical strategies for navigating the complex landscape of executive decision-making.
"Insight Selling: Surprising Research on What Sales Winners Do Differently" by Mike Schultz and John E. Doerr is a definitive guide that delves into the strategies and practices that set successful sales professionals apart. Published in 2014, the book is based on extensive research conducted by RAIN Group, a sales training and performance improvement company founded by Schultz and Doerr. Through their findings, the authors explore the concept of insight selling and provide actionable insights to help salespeople elevate their approach and achieve greater success in a competitive sales landscape.
"High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results" by Mark Hunter is a compelling guide that delves into the art and science of prospecting to enhance sales performance and drive profitability. Published in 2016, Hunter, known as "The Sales Hunter," leverages his extensive experience in sales to provide actionable insights and strategies for sales professionals seeking to optimise their prospecting efforts.
"Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling" by Jeb Blount is a comprehensive and actionable guide that addresses the critical aspect of prospecting in the sales process. Blount, a renowned sales expert, shares insights and strategies to help sales professionals fill their pipelines with high-quality leads and consistently open valuable sales conversations.