The Charisma Myth by Olivia Fox Cabane is a book that offers readers a comprehensive guide to developing and cultivating charisma. Cabane argues that charisma is not an innate quality that some people are born with, but rather a set of learned behaviours and practices that anyone can acquire with time and effort.
Be Our Guest: Perfecting the Art of Customer Service by The Disney Institute takes readers on a journey into the world of Disney's renowned customer service culture. Drawing from Disney's extensive experience in creating magical experiences for guests, the book shares valuable insights and practical strategies for delivering exceptional customer service.
"5 Star Service: How to Deliver Exceptional Customer Service" by Michael Heppell is a comprehensive guide that explores the principles and strategies behind providing outstanding customer service. Heppell's book goes beyond the basics, aiming to empower individuals and organisations to elevate their customer service practices to a level that not only meets but exceeds customer expectations.
Buyology: How Everything We Believe About Why We Buy is Wrong by Martin Lindstrom is a fascinating exploration of the subconscious forces that shape our buying decisions. In this book, Lindstrom draws on extensive research and neuromarketing studies to challenge commonly held beliefs about consumer behaviour and uncover the hidden factors that truly drive our purchasing choices.
The Effortless Experience: Conquering the New Battleground for Customer Loyalty by Matthew Dixon, Nick Toman, and Rick DeLisi is a book based on extensive research on customer service interactions, revealing the key factors that drive customer loyalty. The authors argue that providing low-effort experiences is critical for creating loyal customers. They provide practical strategies and tactics for creating a seamless and effortless customer experience.
A Complaint Is a Gift: Recovering Customer Loyalty When Things Go Wrong by Janelle Barlow and Claus Moller is an insightful book that challenges the traditional view of customer complaints and presents a new perspective on how organisations can leverage complaints to build customer loyalty. The authors argue that complaints should be seen as valuable feedback and opportunities for improvement rather than as negative incidents to be avoided or ignored.