Exceptional Service, Exceptional Profit: The Secrets of Building a Five-Star Customer Service Organization is a book written by Leonardo Inghilleri and Micah Solomon, two customer service experts with decades of experience working with leading service organisations. In the book, Inghilleri and Solomon provide a step-by-step guide to creating a world-class customer service organisation, based on their extensive research and real-world experience.
Customer Centricity: Focus on the Right Customers for Strategic Advantage by Peter Fader is a comprehensive guide to understanding and leveraging customer data to drive business success. Fader argues that the traditional approach to customer service, which treats all customers as equal, is outdated and ineffective. Instead, he advocates for a customer-centric approach that focuses on identifying and targeting the most valuable customers to drive revenue growth.
The Disney Way: Harnessing the Management Secrets of Disney in Your Company is a book by Bill Capodagli and Lynn Jackson that explores the business practices and management principles that have made The Walt Disney Company so successful. One of the key elements of The Disney Way is the concept of putting yourself in the customer's shoes. This idea involves understanding the customer's perspective and taking steps to ensure that their experience is as positive as possible. Disney is known for its exceptional customer service and attention to detail, and the authors suggest that this is in large part due to the company's commitment to putting itself in the customer's shoes.
"Influence Is Your Superpower: How to Get What You Want Without Compromising Who You Are" by Zoe Chance is a compelling exploration of the art of persuasion and its integral role in both personal and professional success. As a professor at the Yale School of Management and a distinguished expert in the realms of influence and behavioural economics, Zoe Chance offers readers an insightful and practical guide to harnessing the power of influence without forsaking authenticity or ethical principles.
The Customer Experience Book: How to Design, Measure and Improve Customer Experience in Your Business by Alan Pennington is a comprehensive guide to understanding, designing, and improving the customer experience. The book describes the importance of putting yourself in the customer's shoes and understanding their needs and preferences in order to create a positive customer experience that fosters loyalty and repeat business.
Customer success is an emerging field that is rapidly gaining traction as more and more businesses recognise the importance of retaining customers and fostering long-term relationships. In the book "Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue," authors Nick Mehta, Dan Steinman, and Lincoln Murphy provide a comprehensive guide to this exciting new field, offering insights and strategies for companies looking to reduce churn and build long-term customer relationships.