Books

Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless: How to Make Customers Love You, Keep Them Coming Back, and Tell Everyone They Know by Jeffrey Gitomer is a book that challenges the traditional notion of customer satisfaction and highlights the importance of building customer loyalty. Gitomer argues that customer satisfaction alone is not enough to create long-term success for businesses; instead, organisations should strive to cultivate customer loyalty, which leads to repeat business, positive word-of-mouth, and sustainable growth.

Cybersecurity and Cyberwar: What Everyone Needs to Know" by P.W. Singer and Allan Friedman is a comprehensive guide to understanding the key issues and challenges in cyber security and cyber warfare. The book provides a clear and accessible overview of the history, technology, and policy issues surrounding cyber security. 

"The Speed of Trust: The One Thing That Changes Everything" by Stephen M.R. Covey is a transformative book that explores the profound impact trust has on personal and organisational success. Drawing from the principles of his father's renowned work, "The 7 Habits of Highly Effective People," Covey delves into the concept of trust and provides a comprehensive framework for understanding, building, and repairing it.

Exceptional Service, Exceptional Profit: The Secrets of Building a Five-Star Customer Service Organization is a book written by Leonardo Inghilleri and Micah Solomon, two customer service experts with decades of experience working with leading service organisations. In the book, Inghilleri and Solomon provide a step-by-step guide to creating a world-class customer service organisation, based on their extensive research and real-world experience.