"Solution Selling: Creating Buyers in Difficult Selling Markets" by Michael T. Bosworth is a groundbreaking book that has had a significant impact on the field of sales. First published in 1994, it remains a classic in the realm of solution selling, providing a comprehensive framework for sales professionals to navigate complex markets and create meaningful connections with buyers.
"Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table" by Reed Holden and Mark Burton is an essential resource for sales professionals seeking to master the art of pricing and effectively demonstrate value through return on investment (ROI). In this comprehensive guide, Holden and Burton outline practical strategies and techniques for positioning price, understanding customer value, and negotiating win-win outcomes that maximise profitability for both the seller and the customer.
The Risk Management Handbook: A Practical Guide to Managing the Multiple Dimensions of Risk by David Hillson is a comprehensive resource that provides insights, strategies, and practical guidance on managing risks effectively in a complex and dynamic business environment. With a focus on the multifaceted nature of risks, Hillson offers a systematic approach to risk management that can be applied across various industries and sectors.
Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willink and Leif Babin is a transformative book that draws on the authors' experiences as Navy SEAL officers to provide powerful lessons on leadership. Through captivating anecdotes and practical insights, Willink and Babin outline the principles of extreme ownership and demonstrate how they can be applied in any leadership role.
Buyology: How Everything We Believe About Why We Buy is Wrong by Martin Lindstrom is a fascinating exploration of the subconscious forces that shape our buying decisions. In this book, Lindstrom draws on extensive research and neuromarketing studies to challenge commonly held beliefs about consumer behaviour and uncover the hidden factors that truly drive our purchasing choices.
"That Little Voice in Your Head" by Mo Gawdat is a compelling exploration of the human mind and the often irrational thoughts that govern our lives. Drawing from his extensive experience in engineering and as Chief Business Officer at Google X, Gawdat delves into the mechanics of the mind and offers insights on how to manage the incessant chatter of the inner voice.