Customer success is an emerging field that is rapidly gaining traction as more and more businesses recognise the importance of retaining customers and fostering long-term relationships. In the book "Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue," authors Nick Mehta, Dan Steinman, and Lincoln Murphy provide a comprehensive guide to this exciting new field, offering insights and strategies for companies looking to reduce churn and build long-term customer relationships.
Thinking, Fast and Slow is a book by Nobel Prize-winning economist and psychologist Daniel Kahneman. The book provides a detailed exploration of the two systems of thinking that govern human decision-making and judgment.
Customer Centricity: Focus on the Right Customers for Strategic Advantage by Peter Fader is a comprehensive guide to understanding and leveraging customer data to drive business success. Fader argues that the traditional approach to customer service, which treats all customers as equal, is outdated and ineffective. Instead, he advocates for a customer-centric approach that focuses on identifying and targeting the most valuable customers to drive revenue growth.
Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless: How to Make Customers Love You, Keep Them Coming Back, and Tell Everyone They Know by Jeffrey Gitomer is a book that challenges the traditional notion of customer satisfaction and highlights the importance of building customer loyalty. Gitomer argues that customer satisfaction alone is not enough to create long-term success for businesses; instead, organisations should strive to cultivate customer loyalty, which leads to repeat business, positive word-of-mouth, and sustainable growth.