"Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table" by Reed Holden and Mark Burton is an essential resource for sales professionals seeking to master the art of pricing and effectively demonstrate value through return on investment (ROI). In this comprehensive guide, Holden and Burton outline practical strategies and techniques for positioning price, understanding customer value, and negotiating win-win outcomes that maximise profitability for both the seller and the customer.
"Cold Calling Techniques (That Really Work!)" by Stephen Schiffman is a classic guide that provides practical and actionable strategies for mastering the art of cold calling in the world of sales. First published in 1987 and updated in subsequent editions, Schiffman's book remains relevant by offering timeless principles that help sales professionals build successful cold calling campaigns.
Thinking, Fast and Slow is a book by Nobel Prize-winning economist and psychologist Daniel Kahneman. The book provides a detailed exploration of the two systems of thinking that govern human decision-making and judgment.
"Quiet: The Power of Introverts in a World That Can't Stop Talking" by Susan Cain is a ground-breaking book that challenges the notion that extroversion is the only path to success in life and the workplace. The book draws on extensive research in psychology, neuroscience, and other fields to explore the unique strengths and challenges of introverts and provides valuable insights and strategies for achieving success and happiness as an introvert in a world that often favours extroversion.
"The Relaxation and Stress Reduction Workbook" is a self-help book written by Martha Davis, Elizabeth Robbins Eshelman, and Matthew McKay. The book is designed to help readers manage stress and anxiety through a variety of techniques and exercises.
"The Art of Closing the Sale" by Brian Tracy is a classic guide to the art of selling. The book offers a comprehensive framework for the sales process, from prospecting and qualifying leads to closing the sale and following up with customers.