Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless: How to Make Customers Love You, Keep Them Coming Back, and Tell Everyone They Know by Jeffrey Gitomer is a book that challenges the traditional notion of customer satisfaction and highlights the importance of building customer loyalty. Gitomer argues that customer satisfaction alone is not enough to create long-term success for businesses; instead, organisations should strive to cultivate customer loyalty, which leads to repeat business, positive word-of-mouth, and sustainable growth.
The Art of Dealing with People by Les Giblin is a book that offers practical advice for building strong relationships with others. The author argues that success in business and life depends largely on our ability to connect with and influence others, and that this ability can be developed through deliberate practice and attention to certain key principles.
Bribery and corruption are major problems in the world today, and they pose significant risks to individuals, companies, and governments alike. Bribery and Corruption: Navigating the Global Risks, written by Brian P. Loughman, is a comprehensive guide to understanding and managing these risks.
"There is No Planet B" by Mike Berners-Lee is a thought-provoking exploration of the environmental challenges facing our planet and the urgent need for sustainable solutions. Drawing on scientific research and his expertise in carbon foot printing, Berners-Lee presents a compelling case for taking decisive action to address climate change and other environmental issues before it's too late.
"The Challenger Sale" by Brent Adamson and Matthew Dixon is a ground-breaking book that challenges traditional sales methods and offers a new approach to selling based on research of high-performing salespeople.
The Disney Way: Harnessing the Management Secrets of Disney in Your Company is a book by Bill Capodagli and Lynn Jackson that explores the business practices and management principles that have made The Walt Disney Company so successful. One of the key elements of The Disney Way is the concept of putting yourself in the customer's shoes. This idea involves understanding the customer's perspective and taking steps to ensure that their experience is as positive as possible. Disney is known for its exceptional customer service and attention to detail, and the authors suggest that this is in large part due to the company's commitment to putting itself in the customer's shoes.