In "Lean In: Women, Work, and the Will to Lead," Sheryl Sandberg, the COO of Facebook, offers insights and advice on how women can succeed in the workplace. The book is based on Sandberg's own experiences as a woman in a leadership position and includes research on gender and leadership in the workplace.
"Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top" by Nicholas A.C. Read and Stephen J. Bistritz is a comprehensive guide that delves into the intricacies of selling to top-level executives in organisations. Through their extensive experience in sales and interactions with C-suite leaders, the authors offer invaluable insights and practical strategies for navigating the complex landscape of executive decision-making.
"Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table" by Reed Holden and Mark Burton is an essential resource for sales professionals seeking to master the art of pricing and effectively demonstrate value through return on investment (ROI). In this comprehensive guide, Holden and Burton outline practical strategies and techniques for positioning price, understanding customer value, and negotiating win-win outcomes that maximise profitability for both the seller and the customer.
"Sales Management Simplified: The Straight Truth About Getting Exceptional Results from Your Sales Team" by Mike Weinberg is a practical guide to sales management, focusing on the key principles and practices that are essential for success in today's competitive business environment. The author draws on his extensive experience as a sales consultant and trainer to provide a straightforward approach to sales management that emphasizes the importance of setting clear expectations, providing coaching and feedback, and holding salespeople accountable for their performance.
Michael M. Bissonette's "Project Risk Management: A Practical Implementation Approach" is a comprehensive guide designed to equip project managers with effective tools and techniques for managing risks throughout the project lifecycle. The book is rooted in practical application, ensuring that project managers can implement risk management strategies effectively in real-world scenarios.
"Value-Added Selling: How to Sell More Profitably, Confidently, and Professionally by Competing on Value, Not Price" by Tom Reilly is a comprehensive guide that revolutionises traditional sales techniques by shifting the focus from price to value. Reilly argues that in today's competitive market, selling solely based on price is a losing proposition, and instead, sales professionals should concentrate on communicating and delivering unique value propositions to their customers. Through a combination of theory, practical examples, and actionable strategies, Reilly equips readers with the tools they need to become value-added sellers.