Buyology: How Everything We Believe About Why We Buy is Wrong by Martin Lindstrom is a fascinating exploration of the subconscious forces that shape our buying decisions. In this book, Lindstrom draws on extensive research and neuromarketing studies to challenge commonly held beliefs about consumer behaviour and uncover the hidden factors that truly drive our purchasing choices.
"The Stakeholder Strategy: Profiting from Collaborative Business Relationships" by Ann Svendsen is a comprehensive guide that emphasises the importance of building collaborative relationships with stakeholders to achieve business success. Svendsen argues that in today's complex and interconnected business environment, organisations must move beyond traditional transactional interactions and adopt a more strategic, partnership-oriented approach with their stakeholders.
The Disney Way: Harnessing the Management Secrets of Disney in Your Company is a book by Bill Capodagli and Lynn Jackson that explores the business practices and management principles that have made The Walt Disney Company so successful. One of the key elements of The Disney Way is the concept of putting yourself in the customer's shoes. This idea involves understanding the customer's perspective and taking steps to ensure that their experience is as positive as possible. Disney is known for its exceptional customer service and attention to detail, and the authors suggest that this is in large part due to the company's commitment to putting itself in the customer's shoes.
The Like Switch: An Ex-FBI Agent's Guide to Influencing, Attracting, and Winning People Over by Jack Schafer and Marvin Karlins is a practical guide to building rapport and trust in a variety of situations. Drawing on his experience as an FBI agent, Schafer provides insights into human behaviour and communication that can be applied in business, social, and personal relationships.
Surrounded by Idiots by Thomas Erikson is a book about understanding different communication and behavioural styles, and how to communicate effectively with people who have different styles than your own. Erikson presents his ideas using the DISC model, which categorizes people into four different communication styles: Dominant, Influencing, Steady, and Conscientious.
“Managing for Stakeholders: Survival, Reputation, and Success" by R. Edward Freeman, Jeffrey S. Harrison, and Andrew C. Wicks is a comprehensive examination of stakeholder theory and its application in modern business. The book argues that organisations should prioritise the interests of all stakeholders—not just shareholders—to achieve long-term success and sustainability. This approach, known as stakeholder management, involves identifying, understanding, and balancing the needs and concerns of various groups that are affected by or can affect the organisation.