Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless: How to Make Customers Love You, Keep Them Coming Back, and Tell Everyone They Know by Jeffrey Gitomer is a book that challenges the traditional notion of customer satisfaction and highlights the importance of building customer loyalty. Gitomer argues that customer satisfaction alone is not enough to create long-term success for businesses; instead, organisations should strive to cultivate customer loyalty, which leads to repeat business, positive word-of-mouth, and sustainable growth.
"Sales Management Simplified: The Straight Truth About Getting Exceptional Results from Your Sales Team" by Mike Weinberg is a practical guide to sales management, focusing on the key principles and practices that are essential for success in today's competitive business environment. The author draws on his extensive experience as a sales consultant and trainer to provide a straightforward approach to sales management that emphasizes the importance of setting clear expectations, providing coaching and feedback, and holding salespeople accountable for their performance.
"The Leader as a Mensch: Become the Kind of Person Others Want to Follow" is a compelling book written by Bruna Martinuzzi that delves into the concept of leadership with a focus on integrity, authenticity, and compassion. The term "mensch" is a Yiddish word that loosely translates to a person of integrity and honour, and Martinuzzi explores how embodying these qualities can transform one into an effective and respected leader.
Thriving as a Remote Customer Service Representative by Ash Layna is a comprehensive guide that equips individuals with the necessary skills and strategies to excel in the field of remote customer service. With the rise of remote work opportunities, the book serves as a valuable resource for those seeking to adapt to the evolving nature of customer service roles in the digital age.
"The Performance Appraisal Question and Answer Book: A Survival Guide for Managers" by Dick Grote is a comprehensive resource designed to assist managers in navigating the complexities of performance appraisals. Grote, a renowned expert in performance management, provides a practical guide filled with questions and answers to address the challenges managers face during the performance review process.
"Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling" by Art Sobczak is a definitive guide that transforms traditional cold calling into a strategic and effective process. Published in 2010, Sobczak draws on his extensive experience in sales to provide a comprehensive framework for sales professionals to master the art of making "smart" calls and achieve success in their prospecting efforts.