"Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World" by Gary Vaynerchuk is a comprehensive guide to mastering the art of social media marketing. Published in 2013, the book has become a staple for marketers and business professionals looking to navigate the dynamic landscape of online platforms. The title metaphorically reflects the strategy Vaynerchuk advocates, drawing parallels between boxing and effective social media engagement.
"The Leadership Challenge" by James Kouzes and Barry Posner is a classic book on leadership that provides a comprehensive overview of the essential principles of effective leadership. The authors draw on extensive research and real-world examples to illustrate their points and offer practical tips and strategies for putting the principles of the book into practice.
"Cold Calling Techniques (That Really Work!)" by Stephen Schiffman is a classic guide that provides practical and actionable strategies for mastering the art of cold calling in the world of sales. First published in 1987 and updated in subsequent editions, Schiffman's book remains relevant by offering timeless principles that help sales professionals build successful cold calling campaigns.
Bribery and corruption are major problems in the world today, and they pose significant risks to individuals, companies, and governments alike. Bribery and Corruption: Navigating the Global Risks, written by Brian P. Loughman, is a comprehensive guide to understanding and managing these risks.
"The Service Culture Handbook: A Step-by-Step Guide to Getting Your Employees Obsessed with Customer Service" by Jeff Toister is a practical guide for creating a customer-focused culture within an organisation. The book offers a range of tools and techniques for improving communication, setting service expectations, and building a team of customer service champions.
"Interview Like Yourself...No, Really!: Follow Your Strengths and Skills to Get the Job" by Jezra Kaye is a practical guide to interviewing that explains the importance of being true to oneself and leveraging one's unique strengths and skills to stand out from the competition.