With the landscape of social media channels growing, whilst user experience habits are changing, how do we grow our social media presence, which in turn, translates to clicks. This session looks at the importance on getting your profile right, the value of conversations on social media and hashtags, driving traffic from other channels to build your social presence, creating targeted adverts, driving ‘call to action’ sales on social media, different types of posts and their likely engagements (video vs photo vs text), tricks to avoid and varying your approach per social network. The informative session offers a chance to rethink your time spent on social media to generate business.
Understanding the essentials of Social Media Marketing
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