Buyology: How Everything We Believe About Why We Buy is Wrong by Martin Lindstrom is a fascinating exploration of the subconscious forces that shape our buying decisions. In this book, Lindstrom draws on extensive research and neuromarketing studies to challenge commonly held beliefs about consumer behaviour and uncover the hidden factors that truly drive our purchasing choices.
The Feedback Imperative: How to Give Everyday Feedback to Speed Up Your Team's Success by Anna Carroll is a comprehensive guide that explores the importance of providing regular and effective feedback in the workplace. Carroll, an experienced leadership coach and consultant, offers practical strategies and insights to help managers and team leaders enhance their feedback skills and create a culture of continuous improvement.
Data Protection: A Practical Guide to UK and EU Law" by Peter Carey and Daniel Cuthbert is a comprehensive guide to understanding and complying with data protection law in the UK and EU. The book provides a detailed overview of the legislation and its key provisions, as well as practical guidance on how to comply with it.
The Effortless Experience: Conquering the New Battleground for Customer Loyalty by Matthew Dixon, Nick Toman, and Rick DeLisi is a book that aims to provide businesses with strategies to create an effortless customer experience that increases customer loyalty and satisfaction. The authors conducted extensive research on customer interactions with various companies and analysed the data to identify what drives customer loyalty and satisfaction.
In Blind Spots: Why We Fail to Do What's Right and What to Do About It, Max H. Bazerman and Ann E. Tenbrunsel delve into the psychological and social mechanisms that cause individuals and organisations to act unethically despite their intentions to uphold moral standards. The book explores the gap between who people think they are and how they actually behave, focusing on the concept of "bounded ethicality"—the idea that our ability to act ethically is limited by cognitive biases and situational pressures.
The Disney Way: Harnessing the Management Secrets of Disney in Your Company is a book by Bill Capodagli and Lynn Jackson that explores the business practices and management principles that have made The Walt Disney Company so successful. One of the key elements of The Disney Way is the concept of putting yourself in the customer's shoes. This idea involves understanding the customer's perspective and taking steps to ensure that their experience is as positive as possible. Disney is known for its exceptional customer service and attention to detail, and the authors suggest that this is in large part due to the company's commitment to putting itself in the customer's shoes.