"Influence: The Psychology of Persuasion" by Robert Cialdini is a classic book on the science of influence and persuasion. Cialdini draws on years of research in psychology, sociology, and communication to outline six key principles of persuasion that can be used to influence others in a variety of settings.
"The Little Red Book of Selling" by Jeffrey Gitomer is a compact yet powerful guide that provides essential principles and strategies for achieving success in sales. Gitomer, a sales expert and motivational speaker, distils his extensive experience into a concise and engaging handbook designed to help sales professionals enhance their skills and achieve greater results.
"Conscious Inclusion" by Catherine Garrod explores the imperative of fostering diversity and inclusivity within organisations to achieve greater success and innovation. Garrod, drawing from her extensive experience in organisational development and diversity training, provides actionable strategies and insights for cultivating inclusive workplaces where all individuals feel valued and empowered.
"Delivering Happiness: A Path to Profits, Passion, and Purpose" is a book written by Tony Hsieh, the former CEO of Zappos, an online shoe and clothing retailer. In the book, Hsieh shares his personal and professional journey, including his experience building Zappos into a billion-dollar business that is widely recognized for its exceptional customer service and unique company culture.
"High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results" by Mark Hunter is a compelling guide that delves into the art and science of prospecting to enhance sales performance and drive profitability. Published in 2016, Hunter, known as "The Sales Hunter," leverages his extensive experience in sales to provide actionable insights and strategies for sales professionals seeking to optimise their prospecting efforts.
Data Protection: A Practical Guide to UK and EU Law" by Peter Carey and Daniel Cuthbert is a comprehensive guide to understanding and complying with data protection law in the UK and EU. The book provides a detailed overview of the legislation and its key provisions, as well as practical guidance on how to comply with it.