Buyology: How Everything We Believe About Why We Buy is Wrong by Martin Lindstrom is a fascinating exploration of the subconscious forces that shape our buying decisions. In this book, Lindstrom draws on extensive research and neuromarketing studies to challenge commonly held beliefs about consumer behaviour and uncover the hidden factors that truly drive our purchasing choices.
"Customer-Centric Selling" by Michael T. Bosworth and John Holland is a comprehensive guide that redefines the traditional sales approach by placing the customer at the centre of the selling process. This influential book provides sales professionals with a strategic framework designed to align with the needs, interests, and preferences of modern buyers. Bosworth and Holland emphasise the importance of understanding the customer's perspective, fostering meaningful relationships, and creating value throughout the sales journey.
"The Relaxation Response" is a self-help book written by Dr. Herbert Benson, a medical doctor and researcher at Harvard Medical School. The book is based on Benson's research into the physiological effects of stress and the body's natural response to relaxation.
"Insight Selling: Surprising Research on What Sales Winners Do Differently" by Mike Schultz and John E. Doerr is a definitive guide that delves into the strategies and practices that set successful sales professionals apart. Published in 2014, the book is based on extensive research conducted by RAIN Group, a sales training and performance improvement company founded by Schultz and Doerr. Through their findings, the authors explore the concept of insight selling and provide actionable insights to help salespeople elevate their approach and achieve greater success in a competitive sales landscape.
"Influencing Virtual Teams: 17 Tactics That Get Things Done with Your Remote Employees" by Hassan Osman is a practical and insightful guide that delves into the nuances of leading and influencing remote teams effectively. With the rise of remote work, this book offers essential strategies for managers and leaders to navigate the challenges of distance and create a cohesive and productive virtual team environment.
Delegate: Learn How to Let Go with Confidence and Get More Done by Kate Keenan is a practical guide that offers insights and strategies for effective delegation. Recognising that many individuals struggle to delegate tasks due to a fear of losing control or a lack of trust in others, Keenan provides step-by-step advice to overcome these barriers and leverage delegation as a tool for increased productivity and personal growth.