"Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table" by Reed Holden and Mark Burton is an essential resource for sales professionals seeking to master the art of pricing and effectively demonstrate value through return on investment (ROI). In this comprehensive guide, Holden and Burton outline practical strategies and techniques for positioning price, understanding customer value, and negotiating win-win outcomes that maximise profitability for both the seller and the customer.
"The Service Culture Handbook: A Step-by-Step Guide to Getting Your Employees Obsessed with Customer Service" by Jeff Toister is a practical guide for creating a customer-focused culture within an organisation. The book offers a range of tools and techniques for improving communication, setting service expectations, and building a team of customer service champions.
"Meetings Suck: Turning One of the Most Loathed Elements of Business into One of the Most Valuable" by Cameron Herold is a practical guide that offers a fresh perspective on a widespread issue in the business world: ineffective meetings. Herold, an experienced business leader and entrepreneur, provides insights and actionable advice on how to transform meetings from unproductive and frustrating events into valuable and productive interactions.
Good to Great: Why Some Companies Make the Leap and Others Don't is a book by Jim Collins that explores the key factors that separate successful companies from those that struggle to achieve long-term success. Collins and his team of researchers studied a wide range of companies over a period of five years, analysing their financial performance and leadership practices to identify the characteristics that set the great companies apart.
The Like Switch: An Ex-FBI Agent's Guide to Influencing, Attracting, and Winning People Over by Jack Schafer and Marvin Karlins is a practical guide to building rapport and trust in a variety of situations. Drawing on his experience as an FBI agent, Schafer provides insights into human behaviour and communication that can be applied in business, social, and personal relationships.
"New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development" by Mike Weinberg is a comprehensive guide that provides practical insights and strategies for sales professionals to excel in prospecting and new business development. Published in 2012, Weinberg, a sales consultant and coach, draws on his extensive experience to deliver a straightforward and actionable handbook for individuals looking to achieve success in sales.